Today, half the world tomorrow... Who knows?

Who are we?

We exist because people like you are tired of paying over the odds for mobile phones.
Of being bound by contracts for phones that are past their best, and of paying a premium for brands that spend a fortune on flagship stores and ubiquitous marketing campaigns.
We exist to offer you extraordinary value for money and choice like you’ve never had before.


Give your phone a look and personality that’s as unique as yours.


Choose precisely the data you wish to share; protect apps with additional PINs; prevent spam with Truecaller Integrated Dialler.


Curate your own suite of apps – delete any or all of the apps we preload to get you started and download the ones you need. Enriching your life, extending your battery life; keeping you connected everywhere, to everyone, for longer.

What our customers are saying

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